If you are setting up a transition between pages or content on your existing site – whether clicking on a hyperlink, a button, a menu option, a sidebar – you don't want to open in a new tab for content within the same website unless there is a really compelling reason to do so. Users may get annoyed by the unnecessary opening of multiple browser tabs.
That being said, there may be specific reasons to open something in a new browser tab:
- The user needs to see content simultaneously, such as when they are watching a video/livestream in one tab and need to open an accompanying document or read about what they are watching in another tab.
- The content being clicked on is a PDF. Some PDF readers don't allow backwards navigation, so we don't want the user to lose their place on the site.
- If you are sending users off the site to another site, then you want to open the new site link in a new tab, again – so they don't lose their place our your site.
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